VVAGENCY

Language:EN — English, current languageFR — Français, coming soon

Business Growth Partner for Luxury Brands

THE TIME TO GROW

Visibility is the beginning of growth. Access is what sustains it

Start a conversation
  • New market.
  • New audience.
  • New distribution.
  • New positioning.
  • New partnerships.
  • New momentum.

Based in Geneva · Operating Internationally

WHY VVAGENCY

Most consultancies operate from one side of the industry. VVAGENCY operates from both.

  1. FROM INSIDE THE BRANDS

    We’ve led marketing and commercial growth from inside luxury maisons.

  2. FROM INSIDE THE MEDIA

    Our experience inside luxury media gives us a unique understanding of how brands, media and audiences connect.

    We turn that understanding into marketing strategy that drives commercial growth.

Victoria Bouniot Managing Partner
My experience spans both sides of luxury: from the media side, working with clients including Richemont, LVMH and Kering etc, to the brand side, driving marketing strategy and commercial growth at Jacob & Co. VVAGENCY brings both perspectives together.

EXPERTISE

MARKETING STRATEGY × BUSINESS DEVELOPMENT × STRATEGIC PARTNERSHIPS × MARKET ACCESS

MARKETING STRATEGY
Brand & Growth Strategy · Positioning · Brand Launch & Go‑to‑Market · Marketing Strategy
BUSINESS DEVELOPMENT
Commercial Development · Distribution · Retail Opportunities · International Expansion
STRATEGIC PARTNERSHIPS
Brand Partnerships · Commercial Collaborations · Cross‑Industry Opportunities · Strategic Alliances
MARKET ACCESS
Market Entry · Strategic Introductions · Local Relationships · Regional Expertise

GLOBAL PERSPECTIVE

Switzerland · Europe · GCC · Asia Pacific · CIS

Supported through trusted regional partners and established local relationships.

INDUSTRY EXPERTISE

Watches & Jewellery · Fashion & Accessories · Beauty & Lifestyle · Hospitality & Travel · Automotive & Yachting

TRACK RECORD

Experience That Drives Results

  1. JACOB & CO.

    1. Strategic Marketing and Global Brand Growth

      Contributed to strategic marketing transformation of Jacob&Co. during the period in which the brand became the fastest-growing Swiss watch brand (Morgan Stanley x Luxe Consult, 2025).

      A private presentation salon: watches on black plinths, blue drapery and white flowers at the windows.

    2. Business Development and Retail Expansion

      Supported the expansion of the global retail network through strategic marketing and business development while leading retail marketing initiatives for key strategic openings including 1st Jacob&Co. boutique in Europe (rue du Rhone)

      The JACOB & CO storefront, its name in gold above two lit window displays.

  2. ELLE, MARIE CLAIRE

    1. Category Leadership

      Repositioned the brand into a category-leading publication within a highly competitive market.

      Magazine covers fanned across a table, among them ELLE and Marie Claire.

  3. WATCHONISTA

    1. Collector Engagement & Partner Activation

      Exclusive collector event connecting the brand with highly engaged watch collectors through the Watchonista ecosystem, strengthening brand engagement and long-term relationships.

      Guests around a dinner table with their wrists together, each wearing a different watch.

Additional references and case studies available on request.

Integrated Growth Engine

The right relationships create access to the right opportunities.

  1. VVAgency

    Strategy · Business Development · Strategic Partnerships · Market Access

    • Victoria Bouniot · Managing Partner

  2. Watchonista

    Media Intelligence · Collector Ecosystem · Audience Understanding · Content

    • Andrew Luff · CEO, Watchonista Group
    • Ash Longet · Director

CONTACT

Business Growth Partner for Luxury Brands

Based in Geneva · Operating Internationally

THE TIME TO GROW IS NOW

  • PEOPLE before brands.
  • RELATIONSHIPS before visibility.
  • ACCESS before reach.
  • GROWTH before marketing.

Where could your brand go next?

Start a conversation

victoria@vvagency.ch+41 76 409 46 56